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About

Hey there, I'm Linda. A Chinese-Canadian product designer based in Toronto, Canada. 👋

Currently, I'm a design lead on the AI Assistants team at

IBM, shaping the future of agentic AI experiences.

I'm guided by my desire to overcome complex business challenges. My approach involves incorporating diverse resources and perspectives to present fresh solutions. I take pride in pushing to solve problems that result in impactful and resilient outcomes.

In past roles, I lead the transformation of product onboarding, designed supply chain ERP systems, and helped teams implement design system patterns and accessibility.

When I'm not designing, you'll probably find me at pilates, trying a new recipe, or redoing my Animal Crossing island (again).

Contact me via LinkedIn or email hellolindashu@gmail.com.

Experience

Design Lead

IBM Core Software, AI Assistants

2025 - Present

Design Lead

IBM Sustainability Solutions, Growth

2023 - 2025

Product Designer

IBM Supply Chain Intelligence Suite

2022 - 2023

Design Lead

IBM Developer JumpStart Program

2021 - 2023

Associate UX/UI Designer

IBM Business Transaction Intelligence

2021 - 2022

Entry-level Visual and UX/UI Designer

IBM Cloud

2019 - 2021

Awards

Culture Catalyst Award

IBM Design

2025

Business Intelligence Group, AI Excellence Award

IBM Supply Chain Intelligence Suite

2022

IBM Outstanding Technical Achievement Award - Trustworthy AI

IBM Business Transaction Intelligence

2021

IBM Eminence & Excellence Award - Accessibility Heuristics

IBM Design

2021

Education

BA. Interactive Arts & Technology - Design

Simon Fraser University

dutchDesign

SIAT Field School

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