Linda Shu
OPen

IBM Shared Services

Incident Management Tool

Case study coming soon

Product

Supply Chain Intelligence Suite, Environmental Intelligence Suite, Maximo

Year

2024

Role

Product Design

Team

UX Research, Marketing, PM

Overview

Helping businesses facilitate incident management

I redesigned Work Queues— an AI-powered incident management tool. The tool streamlines the process of detecting, managing, and resolving incidents by combining data from various sources into a single, unified view.

Although the configurability and customizability of Work Queues is highly adaptive, it was also challenging for inexperienced users to set up and use. To address this, I was brought in to redesign the experience to make it easier for B2B partners to adopt the product.

Partnering with UX Research, Product Management and Marketing, we leveraged our multi-disciplinary expertise to prioritize key opportunities and revise our feature strategy. Taking research findings, we aimed to nurture existing user mental models and offer workflows that feel natural and familiar to use— and therefore easier to adopt.

Currently, the redesign is not yet public. The full case study will be posted on release.

IBM Shared Services

Incident Management Tool

I redesigned Work Queues— an AI-powered incident management tool that organizations can configure to auto-detect, investigate, and respond to a diverse range of issues. The tool is fully customizable using a low-code UI Builder to suit the needs of any business.

Due to high-demand from clients, Work Queues incident management is now available on IBM Supply Chain Intelligence Suite, IBM Environmental Intelligence Suite, and IBM Maximo.

Product

Supply Chain Intelligence Suite, Environmental Intelligence Suite, Maximo

Year

2024

Role

Product Design

Team

UX Research, Marketing, PM

Highlights
Now available on

3 IBM Products

Implementation effort reduction (predicted)

Shortened from 4 months to 2 weeks

Context

Helping businesses facilitate incident management

Work queues helps supply chain organizations manage incidents. The tool streamlines the process of detecting, managing, and resolving incidents by combining data from various sources into a single, unified view. Clients can modify ready-to-use sample work queues or create new work queues to pinpoint and address custom business issues.

Although the configurability and customizability of Work Queues is highly adaptive, it was also challenging for inexperienced users to set up and use. To address this, I was brought in to redesign the experience to make it easier for B2B partners to adopt the product.

Approach

Nurturing product adoption with familiar frameworks

The end goal of the Work Queues redesign was to improve product feature adoption. To achieve this, I identified two primary requirements:

1) Incident Management framework must be easy understand and setup by B2B partners.

2) Work Queue UI flows must streamline end users (operational roles) to take informed action.

Partnering with UX Research, Product Management and Marketing, we leveraged our multi-disciplinary expertise to prioritize key opportunities and revise our feature strategy. After conducting a competitive analysis, I took our UX and market findings to deliver a vision design. By nurturing existing mental models, we could create workflows that feel natural and familiar to use— and therefore easier to adopt.

Outcomes

Shortly after I delivered the vision design, I had the opportunity to start a new role as Design Lead for Product-Led Growth. Prior to my move, I took steps to onboard the incoming team and provided recommendations for how to phase and implement the remaining design work.

Although I'm unable to speak to details of the current design, I'm happy to discuss my contribution. Presently, the redesign of the Work Queues continued by another designer.

Want to chat?

Please reach out to hellolindashu@gmail.com. :)
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Full case study available.

Please reach out to hellolindashu@gmail.com. :)
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.